Social Listening: hear what people say about you — with sentiment
Sentiment, volume and themes across your mentions, over time. A daily scan tags every reply positive/neutral/negative and alerts you the moment something turns.
Posting is only half the job. The other half is listening — knowing what people actually say back, and how they feel.
Social Listening (under Analyze) scans your connected accounts, tags every mention with sentiment and intent, and builds a picture you can act on.
What it shows
- A net-sentiment score and a positive/negative split.
- Mention volume by sentiment, day by day.
- Top themes — the words people keep using.
- Tracked keywords — count how often a product or campaign comes up.
- A filterable feed where you can correct sentiment, bookmark, or dismiss.
It watches for you
It runs daily on its own, and pings you (bell + phone) the moment there's a new negative mention, a tracked-keyword hit, or a volume spike. Turn on the email digest for a weekly summary in your inbox.
Fast complaint response, real content ideas, and proof your brand is trending the right way.